Media Center

Sofia, July 21, 2025

The National Card and Payment Scheme (NCPS), part of BORICA AD, is launching a new edition of the national consumer campaign “Blink via mobile (number) and you can win”, aimed at encouraging the use of the blink instant via mobile number payments service.

The campaign will run from July 15 to October 15, 2025, and is divided into three monthly sub-periods. Each blink instant payment via mobile number with a minimum amount of BGN 5, made through the mobile application of any participating bank or payment institution, will automatically enter the customer into a raffle with attractive prizes.

Participants in the campaign can be clients of the following payment service providers:

DSK Bank
UniCredit Bulbank
Central Cooperative Bank
Transcard Financial Services
Investbank
United Bulgarian Bank
First Investment Bank
TBI Bank
A key advantage of the blink via mobile number service is that it is available free of charge for transfers up to BGN 300 for all clients of participating banks. Some payment service providers even offer fee-free transfers for higher amounts, according to their specific terms and conditions.

For each of the three sub-periods, winners will be drawn and awarded:

• 2 top smartphones – Samsung Galaxy S25 Ultra and iPhone 16 Pro Max
• 4 travel vouchers across Bulgaria, each worth BGN 2,000
• 9 eMAG shopping vouchers, each worth BGN 300

The winners will be randomly selected using certified software in the presence of a notary, and their names will be announced on the official Facebook page of the National Card and Payment Scheme: https://www.facebook.com/blinkbyborica/

New payment service providers are expected to join during the campaign period, integrating the service into their mobile apps, making it accessible to even more customers.

“With every new campaign, we continue to promote modern payment habits in Bulgaria and demonstrate that digitalization can be not only convenient but also rewarding. With blink via mobile number, customers can instantly send money by simply choosing a mobile phone number from their contacts list – quickly, securely, and easily,” shared the team at the National Card and Payment Scheme.

The blink P2P service is experiencing remarkable annual growth, with transaction volumes more than doubling within a year. Interbank transfers are the main driver of this growth – increasing more than fivefold, reflecting the successful onboarding of new banks and active clients across institutions. This success stems from both widespread adoption by banks and users and increased activity from already registered users.

For more information about the campaign terms and conditions, visit: https://www.blinkpay.bg/p2p-game/